Social Media Management & Marketing
Learn to manage business pages and run paid ad campaigns on Facebook, Instagram, YouTube and Google. Plan content, design posts, grow an audience and turn budget into results in hands-on classes in Narowal at MICC.
Overview
What this course is about
Businesses today live on social media, and the people who know how to manage pages and run ads are the ones getting hired and getting clients. This course teaches both sides of that skill: managing a brand's presence day to day, and running paid campaigns that actually bring results. On the management side you learn how to plan content, write posts that people respond to, design simple creatives, schedule everything, and grow a real audience on Facebook, Instagram and YouTube. You also learn how to handle comments and messages, build a content calendar, and keep a page active and consistent the way businesses expect. On the marketing side you learn how to run paid ads through Meta Ads Manager and Google Ads. You set up campaigns, choose the right audience, control your budget, write ad copy that converts, and read the results so you know what is working and what to change. This is the part that turns social media from a hobby into a service you can charge for. The whole course is hands on. You work on real pages and real campaigns, and you finish with a portfolio and the confidence to manage social media for a business, offer it as a freelance service, or run marketing for your own brand. No experience is needed to start.
Outcomes
What you will be able to do
- How social media marketing works for real businesses
- Setting up and optimising Facebook, Instagram and YouTube pages
- Planning content and building a content calendar
- Writing posts and captions that get engagement
- Designing simple, scrollable creatives in Canva
- Scheduling posts and managing a page day to day
Syllabus
Course outline
A clear, step-by-step path from fundamentals to a finished project.
- How social media marketing works for real businesses
- Setting up and optimising Facebook, Instagram and YouTube pages
- Planning content and building a content calendar
- Writing posts and captions that get engagement
- Designing simple, scrollable creatives in Canva
- Scheduling posts and managing a page day to day
- Handling comments, messages and community
- Growing a real audience without buying fake followers
- Introduction to paid advertising and how it works
- Running Facebook and Instagram ads with Meta Ads Manager
- Audience targeting, budgets and campaign objectives
- Writing ad copy that converts
- Running search and display ads with Google Ads
- Reading results and improving campaign performance
- Final project: manage a page and run a live campaign
Toolkit
Tools you will master
- Meta Ads Manager
- Google Ads
Who this is for
Complete beginners are welcome, no prior experience needed. This course also suits students who know a few basics and want to go further, and anyone building toward freelance work, a job, or their own projects. We start from fundamentals and build up.
Turn Social Media Management & Marketing into a real skill
Seats per batch are limited. Apply now and start building work for your portfolio.